How to Style Your Vacation Rental for Maximum Guest Appeal
Before launching my own interior design business, I worked for Airbnb as a host optimization specialist. My work catered to vacation rental markets in Portland, Oregon, and along the Oregon Coast. In that role, I collaborated with hundreds of vacation rental managers to optimize their listings, helping them stand out from the competition, boost guest satisfaction, and ultimately increase revenue.
With more properties available than ever, it’s crucial to make a lasting impression. Whether you’re hosting guests for a weekend getaway or a longer stay, creating a warm, inviting space can make all the difference. Thoughtful styling not only enhances guest reviews but also drives higher booking rates. Based on my experience, here are the top design choices to help your rental shine:
First Impressions Matter
The first impression your vacation rental makes begins the moment your guests arrive. Curb appeal is essential, so start by ensuring that the exterior of your property is as welcoming as the interior. A clean and well-maintained front yard, an inviting entrance, and good lighting can make guests feel at home before they even step inside.
For an extra touch, consider adding local plants or greenery to your entryway. In Portland, native plants like ferns or succulents can create a low-maintenance but eye-catching entrance. Not only do these add aesthetic value, but they also set the tone for the rest of the stay—natural, relaxing, and rooted in the Pacific Northwest.
Cozy and Functional Interior Styling
Once your guests step inside, the interior of your vacation rental should balance comfort and style. Think about how the space will be used—whether it’s for a family on vacation or a couple on a romantic getaway—and cater to their needs.
Furniture: Choose pieces that are both comfortable and durable. Vacation rentals see a lot of use, so invest in furnishings that can handle wear and tear while still looking great. Modular sofas, easy-to-clean upholstery, and multi-functional pieces (like sleeper sofas or ottomans with storage) can be great options.
Color Scheme: Stick with neutral tones for a calming atmosphere, but don’t be afraid to add pops of color through accent pillows, throws, or artwork. Nature-inspired palettes, such as soft grays, forest greens, and muted blues, can reflect the natural beauty of the region.
Practical Layouts: Arrange the space to allow for easy movement and interaction. Open-concept designs are ideal for vacation rentals, as they create a sense of spaciousness and encourage socializing. Ensure that seating areas are comfortable and well-lit, whether it’s for dining, relaxing, or enjoying a cozy movie night.
Natural Elements for a Wow Factor
One of the most effective ways to make your vacation rental stand out is by incorporating biophilic design elements–aka PLANTS! Bringing nature into your interior spaces enhances relaxation, creativity, and overall well-being—something guests will appreciate, especially in Portland.
Plants: Use indoor plants to create a calming environment. Low-maintenance plants like snake plants, pothos, or even hanging planters can add life to a room without requiring much care. For a Portland-specific touch, you can showcase native plants, which are well-suited to the local climate.
Natural Materials: Incorporate wood, stone, and other natural textures to give your rental a warm, organic feel. Wooden accents in furniture, stone countertops, or woven textiles add an earthy elegance that’s both timeless and welcoming.
Light: Maximize natural light whenever possible. If your property has large windows or a great view, make sure to highlight it by keeping window treatments minimal and allowing daylight to fill the room.
Local Touches: Represent Your City
One of the best ways to make your vacation rental memorable is by incorporating local flair. Guests love feeling connected to the place they’re visiting, so add Portland-specific touches to your décor.
Art: Support local artists by featuring their work in your rental. Whether it’s a photograph of the Oregon coast or a painting inspired by the Pacific Northwest’s forests, local artwork can add character to your space while promoting Portland’s creative community.
Books & Guides: Offer a selection of Portland-centric reading material. Guests might enjoy books about local hikes, restaurants, or the history of the city. Maps and guidebooks can also help them navigate the area, creating a more enriching stay.
Sustainable Amenities: Portland is known for its eco-conscious lifestyle, so align your rental with these values. Provide recycling bins, reusable shopping bags, and eco-friendly cleaning products to show that you’re committed to sustainability. Not only will this resonate with Portland’s green-minded visitors, but it also adds to your rental’s overall appeal.
Conclusion
Styling your vacation rental to maximize guest appeal is all about creating an experience that feels comfortable, connected to nature, and true to Portland’s unique vibe. From biophilic elements to thoughtful local touches, these design strategies can turn your rental into a sought-after destination.
Ready to transform your Portland vacation rental? Contact Lemieux Interiors today, and let’s design a space that keeps your guests coming back.
